Santa's Wonderland Privacy Policy

Santa’s Wonderland respects the privacy of our guests, customers, website visitors, and others who interact with us. This Privacy Policy explains how Santa’s Wonderland (“Santa’s Wonderland,” “we,” “us,” or “our”) may collect, use, disclose, retain, and protect personal information when you visit our website, purchase tickets or products, communicate with us, participate in experiences at Santa’s Wonderland, use our photo services, interact with our marketing, or otherwise engage with us.
This Privacy Policy should be read together with any additional notices or policies that apply to particular services or information.
 

1. Information We May Collect

The information we collect depends on how you interact with Santa’s Wonderland.
Information You Provide to Us
We may collect information you voluntarily provide, including:

• Name

• Email address

• Telephone number

• Mailing or billing address

• ZIP code

• Account or reservation information

• Ticket and transaction information

• Information submitted through forms, surveys, contests, promotions, or guest-service inquiries

• Marketing and communication preferences

• Information you provide when contacting us by email, telephone, social media, or other means

When you make a purchase, payment information may be collected and processed by our payment processors and ticketing providers. Santa’s Wonderland may receive information regarding the transaction, such as the amount, date, products purchased, transaction status, or limited payment-related information, but we may not receive or store your complete payment-card information, in accordance to PCI compliance standards.
Information Collected Automatically
When you visit or interact with our website, emails, advertisements, or other digital services, we and our service providers may automatically collect certain information, including:

• Internet Protocol (IP) address

• Browser type

• Device type

• Operating system

• Pages viewed

• Links or buttons clicked

• Date and time of visits

• Referring website or source

• Approximate geographic location derived from an IP address

• Advertising or device identifiers

• Session information

• Website interaction and usage information

• Marketing campaign and attribution information

We may collect this information through cookies, pixels, tags, software development kits, analytics tools, and similar technologies.
Ticketing, Reservation, and Transaction Information
When you purchase admission, parking, experiences, add-ons, gift cards, merchandise, food, photo products, or other products or services, we may collect or receive information related to the transaction and your visit.
This may include ticket type, reservation date, visit date, purchased experiences, parking selection, promotional codes, transaction identifiers, and other information necessary to process or manage your purchase.
Photographs and Photo Services
Santa’s Wonderland offers photography and photo-related experiences throughout the property. Photographs may be captured when you voluntarily participate in photo experiences or in attractions, activities, experiences, or other areas where photo services are provided.
Certain photo services may use technology designed to help identify, organize, locate, or match photographs taken during a guest's visit.
Where those services involve the collection or use of biometric identifiers or biometric information, additional terms and disclosures apply as described in our Biometric Information Policy.
Biometric Information
Certain Santa’s Wonderland photo services may use facial recognition or similar technology to identify or match photographs of a guest during a visit.
This process may involve information considered a biometric identifier or biometric information under applicable law.
We provide additional information concerning the collection, purpose, use, disclosure, security, retention, and destruction of biometric information in our Biometric Information Policy.

2. How We May Use Information
We may use personal information for purposes including:

• Processing ticket, product, reservation, and experience purchases;

• Providing admission and other services you request;

• Managing reservations and transactions;

• Providing guest support;

• Responding to questions, requests, comments, or complaints;

• Sending transactional communications regarding purchases or reservations;

• Providing and improving Santa’s Wonderland experiences;

• Providing photo services and helping guests identify or locate photos associated with their visit;

• Personalizing website or guest experiences;

• Conducting surveys, promotions, contests, or other programs;

• Sending marketing communications where permitted;

• Measuring the effectiveness of advertising and marketing campaigns;

• Understanding how visitors use our website and digital services;

• Performing analytics and improving our website, services, operations, and marketing;

• Detecting, preventing, investigating, or addressing fraud, misuse, security threats, or unlawful activity;

• Protecting the safety, rights, and property of Santa’s Wonderland, our guests, employees, and others;

• Complying with applicable laws, regulations, legal processes, and governmental requests; and

• Carrying out other purposes disclosed to you when information is collected or with your consent.
  
  3. Cookies, Analytics, and Advertising Technologies

Santa’s Wonderland and our service providers may use cookies, pixels, tags, analytics tools, advertising technologies, and similar technologies to operate our website, understand website activity, measure marketing performance, improve user experience, and support advertising and attribution.
These technologies may collect information about your device, browser, website activity, referring source, advertisement interactions, and other digital activity.
Some technologies are necessary for the website or associated services to function properly. Others may help us understand how visitors interact with our website or measure the effectiveness of marketing campaigns.

4. Analytics
We may use third-party analytics services, including services such as Google Analytics, to better understand how guests and visitors interact with our website and digital services.
Analytics providers may collect information using cookies or similar technologies and process that information in accordance with their own privacy practices and agreements with us.
Information generated through analytics may be used to evaluate website traffic, understand visitor behavior, diagnose technical issues, measure marketing performance, and improve our services.

5. Advertising and Marketing
We may work with advertising and marketing providers to help us advertise Santa’s Wonderland, measure advertising effectiveness, understand how individuals arrive at our website, and communicate with individuals who have expressed interest in our products, services, or events.
These providers may use cookies, pixels, tags, device identifiers, or similar technologies.
You may unsubscribe from promotional emails by using the unsubscribe link included in those communications.
Even if you opt out of promotional communications, we may continue to send non-promotional communications related to purchases, reservations, transactions, safety, policy updates, or customer-service matters.

6. How We May Share Information
Santa’s Wonderland does not sell personal information in the ordinary sense of exchanging personal information directly for money.
We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services, including:
Service Providers. We may provide information to companies that perform services on our behalf, including ticketing, reservation, payment processing, website hosting, analytics, marketing, communications, information technology, security, photography, photo processing, and other operational services.
Business Partners. We may share information with partners when necessary to provide a product, service, promotion, or experience requested by you or when otherwise disclosed at the time information is collected.
Legal and Safety Purposes. We may disclose information when we reasonably believe disclosure is required or permitted by law, regulation, legal process, court order, subpoena, governmental request, or law-enforcement request.
We may also disclose information when reasonably necessary to protect the rights, property, security, or safety of Santa’s Wonderland, our guests, employees, business partners, or others.

7. Third-Party Service Providers
Santa’s Wonderland uses third-party companies and platforms to provide certain portions of our services.
These may include ticketing platforms, payment processors, analytics services, marketing platforms, social networks, photo-service providers, website technology providers, and other vendors.
When a third-party processes personal information on our behalf, we expect it to use information in accordance with its contractual obligations to Santa’s Wonderland and applicable law.
In other situations, you may interact directly with an independent third party, and that party's collection and use of information may be governed by its own privacy policy.
We encourage you to review the privacy policies of third-party services you choose to use.

8. Photography and Facial Recognition
Santa’s Wonderland is a highly photographed entertainment environment. Photographs and video may be taken throughout the property for guest experiences, photo services, security, operational, promotional, or other legitimate business purposes.
Certain designated photo services may use facial recognition technology to help identify and match photographs taken of guests during their visit.
Use of facial recognition technology in connection with photo services is subject to our Biometric Information Policy and any additional notice or consent presented in connection with those services.
General photography, security-camera footage, or ordinary photographs are not necessarily biometric information merely because an individual's face appears in an image. Biometric considerations may arise when technology processes information derived from a person's physical characteristics for identification or matching purposes.

9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business and transaction records, satisfy legal or accounting obligations, resolve disputes, enforce agreements, maintain security, and support legitimate business operations.
Different categories of information may be retained for different periods depending on the nature of the information and the reason it was collected.

10. Data Security
Santa’s Wonderland uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.
Service providers handling information on our behalf are expected to maintain appropriate safeguards consistent with the nature of the information they process.
No method of transmission over the Internet, electronic storage system, or security procedure can guarantee absolute security. Accordingly, while we take reasonable measures to protect personal information, we cannot guarantee that information will always remain completely secure.

11. Children's Privacy
Santa’s Wonderland is a family entertainment destination and many of our guests are children.
Our general website and online services are intended primarily for use by adults purchasing or managing experiences for themselves or their families. We do not knowingly solicit personal information online directly from children in a manner prohibited by applicable law.
Parents and legal guardians are responsible for supervising children's use of our online services and for providing information on behalf of minors when appropriate.

12. Your Privacy Choices
Depending on your relationship with Santa’s Wonderland and applicable law, you may have choices or rights regarding certain personal information.
You may contact us to request that we:

• Update or correct certain personal information;

• Address questions regarding information associated with you;

• Remove you from certain marketing communications; or

• Address a privacy-related request or concern.

Certain requests may require us to verify your identity before responding.
We may retain information when required or permitted by law, when necessary to complete a transaction, maintain required business records, protect against fraud or security threats, establish or defend legal claims, or fulfill other lawful purposes.
Nothing in this Privacy Policy is intended to limit any privacy rights available to you under applicable law.

13. Email and Marketing Opt-Out
You may opt out of promotional email communications from Santa’s Wonderland at any time by selecting the unsubscribe link contained in the email.
Please note that opting out of promotional communications does not prevent us from sending transactional or service-related communications regarding existing purchases, reservations, guest-service requests, or similar matters.

14. Third-Party Websites and Social Media
Our website and communications may contain links to websites, social media platforms, or services operated by third parties.
Santa’s Wonderland is not responsible for the privacy practices of independent third-party websites or services.
When you leave a Santa’s Wonderland-controlled website or interact directly with another service, we encourage you to review that service's privacy policy.

15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, legal requirements, or operations.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or personal information associated with you, please contact Santa’s Wonderland at info@santas-wonderland.com